UK Trade and Investment’s new security industry marketing strategy was launched at the Churchill Museum & Cabinet War Rooms, Whitehall on Thursday, 25th March to an audience of key industry stakeholders. The UKTI Security and Defence Organisation has been working with leading companies in the sector, including Bold Communications, to develop and engage an effective communications strategy emphasising the unique strengths of the UK Security Industry. Because of its history and positioning, the UK has developed unparalleled expertise and experience in this area and is well-placed to take advantage of the growing global security market. The objective of the strategy is to create a UK ‘BRAND Security’ so that the collective expertise and pre-eminence of the UK security market can be promoted worldwide.

Following an opening address by HRH Prince Michael of Kent, Patron of the BSIA Export Council, the details of the new marketing strategy were revealed. The UK security market is one of the most highly developed in the world and globally is seen as a pace setter and beacon for excellence. However, there are other countries, like the USA and China, who are also making serious competitive inroads. It is important therefore that the whole of the UK Security Sector speak with a single voice, communicating the distinctive message that products and services from the UK are backed by a long and successful pedigree. The event finished with a valuable question and answer session which highlighted some of the opportunities and challenges faced by UK suppliers in competing globally.

Brian Kelly, who attended the launch on behalf of Bold Communications and the BSIA Export Council, commented, “While all UK security suppliers, including Bold, are working hard to achieve export success, it is important to remember that the UK as a whole has a very positive and distinctive identity in the global market sector. Promoting this positive identity as part of a cohesive strategy will help enhance and communicate the reputation of our industry at a time when export business is more vital than ever.”